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Kowalski & Wspólnicy","e.g. Smith & Partners",{"field":150,"label":151,"placeholder":154},"branza",{"pl":152,"en":153},"Opisz branżę — czym zajmuje się firma?","Describe the industry — what does the company do?",{"pl":155,"en":156},"np. fintech, moda, gastronomia","e.g. fintech, fashion, food",{"field":158,"label":159,"placeholder":162},"grupa",{"pl":160,"en":161},"Kto jest docelowym odbiorcą marki?","Who is the target audience?",{"pl":163,"en":164},"wiek, styl życia, zainteresowania","age, lifestyle, interests",{"field":166,"multi":142,"label":167,"placeholder":170,"options":173},"charakter",{"pl":168,"en":169},"Jaki charakter powinna mieć nazwa?","What character should the name have?",{"pl":171,"en":172},"np. nowoczesna, ekspercka...","e.g. modern, expert...",[174,177,180,183,186,189],{"pl":175,"en":176},"Nowoczesna","Modern",{"pl":178,"en":179},"Klasyczna","Classic",{"pl":181,"en":182},"Luksusowa","Luxury",{"pl":184,"en":185},"Casualowa","Casual",{"pl":187,"en":188},"Ekspercka","Expert",{"pl":190,"en":191},"Zabawna","Playful",{"field":193,"label":194,"placeholder":197,"options":199},"jezyk",{"pl":195,"en":196},"Preferencje językowe?","Language preferences?",{"pl":198,"en":198},"np. polska, angielska...",[200,203,205,208],{"pl":201,"en":202},"Polska","Polish",{"pl":204,"en":25},"Angielska",{"pl":206,"en":207},"Neutralna","Neutral",{"pl":209,"en":210},"Neologizm","Neologism",{"field":212,"label":213,"placeholder":216},"inspiracje",{"pl":214,"en":215},"Podaj przykłady nazw lub marek które lubisz.","Give examples of names or brands you like.",{"pl":217,"en":218},"np. Apple — proste; Google — unikatowe","e.g. Apple — simple; Google — unique",{"field":220,"inputType":221,"label":222,"placeholder":225},"termin","date",{"pl":223,"en":224},"Kiedy potrzebujesz efektu?","When do you need the result?",{"pl":226,"en":227},"np. do końca miesiąca, Q3 2026","e.g. end of month, Q3 2026","brief\u002F01-nazwa","nazwa","Qbvn3tl31F89RKR9SZCv6_apqC0h8d-WxP_vuCAlQ9E",{"id":232,"desc":233,"draft":49,"extension":8,"meta":235,"name":236,"num":239,"order":240,"questions":241,"stem":329,"typeId":330,"__hash__":331},"briefTypes\u002Fbrief\u002F02-logotyp.yml",{"pl":234,"en":234},"Logo design",{},{"pl":237,"en":238},"Logotyp","Logo","02",2,[242,249,256,264,271,298,317,324],{"field":141,"required":142,"label":243,"placeholder":246},{"pl":244,"en":245},"Dla jakiej firmy lub marki projektujemy logotyp?","What company or brand are we designing the logo for?",{"pl":247,"en":248},"nazwa firmy \u002F klienta","company \u002F client name",{"field":150,"label":250,"placeholder":253},{"pl":251,"en":252},"Opisz branżę i charakter firmy.","Describe the industry and company character.",{"pl":254,"en":255},"np. premium fintech, casual food startup","e.g. premium fintech, casual food startup",{"field":257,"label":258,"placeholder":261},"opis",{"pl":259,"en":260},"Czy firma ma już nazwę i claim?","Does the company already have a name and tagline?",{"pl":262,"en":263},"np. BrightPay | \"Banking made simple\"","e.g. BrightPay | \"Banking made simple\"",{"field":166,"label":265,"placeholder":268},{"pl":266,"en":267},"Jakie wartości powinien komunikować logotyp?","What values should the logo communicate?",{"pl":269,"en":270},"np. zaufanie, innowacyjność...","e.g. trust, innovation...",{"field":193,"multi":142,"label":272,"placeholder":275,"options":277},{"pl":273,"en":274},"Preferencje stylistyczne?","Style preferences?",{"pl":276,"en":276},"",[278,281,284,287,289,292,295],{"pl":279,"en":280},"Minimalistyczny","Minimalist",{"pl":282,"en":283},"Geometryczny","Geometric",{"pl":285,"en":286},"Organiczny","Organic",{"pl":288,"en":288},"Retro \u002F vintage",{"pl":290,"en":291},"Ilustracyjny","Illustrative",{"pl":293,"en":294},"Typograficzny","Typographic",{"pl":296,"en":297},"Abstrakcyjny","Abstract",{"field":299,"label":300,"placeholder":303,"options":304},"uwagi",{"pl":301,"en":302},"Typ znaku — sygnet, logotyp, czy oba?","Type of mark — symbol, logotype, or both?",{"pl":276,"en":276},[305,308,311,314],{"pl":306,"en":307},"Sygnet + logotyp","Symbol + logotype",{"pl":309,"en":310},"Sam logotyp","Logotype only",{"pl":312,"en":313},"Sam sygnet","Symbol only",{"pl":315,"en":316},"Bez preferencji","No preference",{"field":212,"label":318,"placeholder":321},{"pl":319,"en":320},"Pokaż logotypy które lubisz lub których nie lubisz.","Show logos you like or dislike.",{"pl":322,"en":323},"nazwy marek lub linki","brand names or links",{"field":220,"inputType":221,"label":325,"placeholder":326},{"pl":223,"en":224},{"pl":327,"en":328},"np. do końca miesiąca","e.g. end of month","brief\u002F02-logotyp","logotyp","0X_-CEMEAHLSh3f8oiCIJywz7tt0w2wxpJBNdY5XWAo",{"id":333,"desc":334,"draft":49,"extension":8,"meta":336,"name":337,"num":339,"order":340,"questions":341,"stem":417,"typeId":418,"__hash__":419},"briefTypes\u002Fbrief\u002F03-identyfikacja.yml",{"pl":335,"en":335},"Brand identity",{},{"pl":338,"en":335},"Identyfikacja wizualna","03",3,[342,347,354,361,387,407,412],{"field":141,"required":142,"label":343,"placeholder":346},{"pl":344,"en":345},"Dla jakiej marki tworzymy identyfikację?","What brand are we creating the identity for?",{"pl":247,"en":248},{"field":150,"label":348,"placeholder":351},{"pl":349,"en":350},"Opisz branżę i pozycjonowanie marki.","Describe the industry and brand positioning.",{"pl":352,"en":353},"np. premium, casual, ekspercki","e.g. premium, casual, expert",{"field":257,"label":355,"placeholder":358},{"pl":356,"en":357},"Co już istnieje — logo, kolory, poprzednie materiały?","What already exists — logo, colors, previous materials?",{"pl":359,"en":360},"co zachować, co zmienić","what to keep, what to change",{"field":166,"multi":142,"label":362,"placeholder":365,"options":366},{"pl":363,"en":364},"Co wchodzi w skład identyfikacji?","What does the identity include?",{"pl":276,"en":276},[367,368,371,374,377,380,382,385],{"pl":237,"en":238},{"pl":369,"en":370},"Wizytówki","Business cards",{"pl":372,"en":373},"Papier firmowy","Letterhead",{"pl":375,"en":376},"Koperta","Envelope",{"pl":378,"en":379},"Roll-up \u002F baner","Roll-up \u002F banner",{"pl":381,"en":381},"Social templates",{"pl":383,"en":384},"Szablon prezentacji","Presentation template",{"pl":386,"en":386},"BrandBook",{"field":193,"label":388,"placeholder":391,"options":392},{"pl":389,"en":390},"Jaki ton komunikacji marki?","What is the brand's communication tone?",{"pl":276,"en":276},[393,396,399,402,404],{"pl":394,"en":395},"Formalny \u002F profesjonalny","Formal \u002F professional",{"pl":397,"en":398},"Casual \u002F przyjazny","Casual \u002F friendly",{"pl":400,"en":401},"Premium \u002F luksusowy","Premium \u002F luxury",{"pl":403,"en":188},"Ekspercki",{"pl":405,"en":406},"Zabawny \u002F kreatywny","Playful \u002F creative",{"field":212,"label":408,"placeholder":411},{"pl":409,"en":410},"Pokaż marki których identyfikacja Ci imponuje.","Show brands whose identity impresses you.",{"pl":322,"en":323},{"field":220,"inputType":221,"label":413,"placeholder":414},{"pl":223,"en":224},{"pl":415,"en":416},"np. do końca kwartału","e.g. end of quarter","brief\u002F03-identyfikacja","identyfikacja","XwJXR688nBksrpPL7e8ADD4ClpUweMj0VAZTqDZswr8",{"id":421,"desc":422,"draft":49,"extension":8,"meta":425,"name":426,"num":428,"order":429,"questions":430,"stem":506,"typeId":507,"__hash__":508},"briefTypes\u002Fbrief\u002F04-banner.yml",{"pl":423,"en":424},"Baner reklamowy","Advertising banner",{},{"pl":427,"en":427},"Banner","04",4,[431,438,445,452,459,479,494,501],{"field":141,"required":142,"label":432,"placeholder":435},{"pl":433,"en":434},"Dla jakiego klienta lub kampanii tworzymy banner?","What client or campaign is the banner for?",{"pl":436,"en":437},"firma \u002F kampania","company \u002F campaign",{"field":150,"label":439,"placeholder":442},{"pl":440,"en":441},"Co promujemy i jaki cel bannera?","What are we promoting and what is the goal?",{"pl":443,"en":444},"np. launch produktu, promocja letnia","e.g. product launch, summer promo",{"field":257,"label":446,"placeholder":449},{"pl":447,"en":448},"Jaki tekst \u002F copy? Hasło, CTA?","What text \u002F copy? Headline, CTA?",{"pl":450,"en":451},"np. \"Kup teraz — 30% taniej\" | \"Sprawdź\"","e.g. \"Buy now — 30% off\" | \"Check it out\"",{"field":158,"label":453,"placeholder":456},{"pl":454,"en":455},"Na jakich nośnikach i formatach?","What formats and dimensions?",{"pl":457,"en":458},"np. 1920×1080, 300×250, Stories 9:16","e.g. 1920×1080, 300×250, Stories 9:16",{"field":166,"multi":142,"label":460,"placeholder":463,"options":464},{"pl":461,"en":462},"Kanały dystrybucji?","Distribution channels?",{"pl":276,"en":276},[465,467,469,471,474,476],{"pl":466,"en":466},"Web display (GDN)",{"pl":468,"en":468},"Facebook \u002F Instagram",{"pl":470,"en":470},"Print \u002F outdoor",{"pl":472,"en":473},"DOOH","DOOH (digital screens)",{"pl":475,"en":475},"Email \u002F newsletter",{"pl":477,"en":478},"Animowany (HTML5 \u002F GIF)","Animated (HTML5 \u002F GIF)",{"field":193,"label":480,"placeholder":483,"options":484},{"pl":481,"en":482},"Język bannera?","Banner language?",{"pl":276,"en":276},[485,486,488,491],{"pl":22,"en":202},{"pl":487,"en":25},"Angielski",{"pl":489,"en":490},"Polski + angielski","Polish + English",{"pl":492,"en":493},"Inny","Other",{"field":212,"label":495,"placeholder":498},{"pl":496,"en":497},"Masz inspiracje — bannery które lubisz?","Any inspiration — banners you like?",{"pl":499,"en":500},"screenshoty, linki, nazwy kampanii","screenshots, links, campaign names",{"field":220,"inputType":221,"label":502,"placeholder":503},{"pl":223,"en":224},{"pl":504,"en":505},"np. do końca tygodnia","e.g. by end of week","brief\u002F04-banner","banner","0OED3kHcHxXQpEbp1L0csUIxvyOru97hFRbu2ghVRMs",{"id":510,"desc":511,"draft":49,"extension":8,"meta":514,"name":515,"num":518,"order":519,"questions":520,"stem":602,"typeId":603,"__hash__":604},"briefTypes\u002Fbrief\u002F05-www.yml",{"pl":512,"en":513},"Landing page lub serwis","Landing page or full website",{},{"pl":516,"en":517},"Strona WWW","Website","05",5,[521,526,533,540,570,583,590,597],{"field":141,"required":142,"label":522,"placeholder":525},{"pl":523,"en":524},"Dla jakiej firmy lub marki tworzymy stronę?","What company or brand is the website for?",{"pl":247,"en":248},{"field":150,"label":527,"placeholder":530},{"pl":528,"en":529},"Jaki jest główny cel strony?","What is the main goal of the website?",{"pl":531,"en":532},"np. leady, sprzedaż, wizerunek, portfolio","e.g. leads, sales, brand image, portfolio",{"field":257,"label":534,"placeholder":537},{"pl":535,"en":536},"Jakiego rodzaju strona i ile podstron?","What type of site and how many pages?",{"pl":538,"en":539},"np. landing (1), serwis firmowy (5–8), e-commerce (50+)","e.g. landing (1), corporate (5–8), e-commerce (50+)",{"field":166,"multi":142,"label":541,"placeholder":544,"options":545},{"pl":542,"en":543},"Jakie funkcje są potrzebne?","What features are needed?",{"pl":276,"en":276},[546,549,552,555,558,561,564,567],{"pl":547,"en":548},"Blog \u002F aktualności","Blog \u002F news",{"pl":550,"en":551},"Sklep \u002F e-commerce","Shop \u002F e-commerce",{"pl":553,"en":554},"Formularz \u002F lead form","Contact form \u002F lead form",{"pl":556,"en":557},"Galeria \u002F portfolio","Gallery \u002F portfolio",{"pl":559,"en":560},"Wielojęzyczność","Multilingual",{"pl":562,"en":563},"Panel CMS","CMS panel",{"pl":565,"en":566},"Rezerwacje \u002F booking","Reservations \u002F booking",{"pl":568,"en":569},"Integracje (CRM, API)","Integrations (CRM, API)",{"field":193,"label":571,"placeholder":574,"options":575},{"pl":572,"en":573},"Preferowana technologia?","Preferred technology?",{"pl":276,"en":276},[576,578,580,582],{"pl":577,"en":577},"WordPress",{"pl":579,"en":579},"Webflow",{"pl":581,"en":581},"Custom (React \u002F Next.js)",{"pl":315,"en":316},{"field":212,"label":584,"placeholder":587},{"pl":585,"en":586},"Podaj strony które lubisz wizualnie lub funkcjonalnie.","Share websites you like visually or functionally.",{"pl":588,"en":589},"linki do ulubionych stron","links to your favourite sites",{"field":299,"label":591,"placeholder":594},{"pl":592,"en":593},"Czy masz treści, zdjęcia, logotyp lub identyfikację?","Do you have content, photos, logo or brand identity?",{"pl":595,"en":596},"co masz, czego potrzebujesz","what you have, what you need",{"field":220,"inputType":221,"label":598,"placeholder":599},{"pl":223,"en":224},{"pl":600,"en":601},"np. do Q4 2026","e.g. by Q4 2026","brief\u002F05-www","www","oDi2knvluo8vmUXy-v8_4HC2nMg40eKDefXQqb4GDKg",{"id":606,"desc":607,"draft":49,"extension":8,"meta":609,"name":610,"num":613,"order":614,"questions":615,"stem":689,"typeId":690,"__hash__":691},"briefTypes\u002Fbrief\u002F06-aplikacja.yml",{"pl":608,"en":608},"UI\u002FUX mobile \u002F web",{},{"pl":611,"en":612},"Aplikacja","App \u002F UI-UX","06",6,[616,623,630,637,653,670,677,684],{"field":141,"required":142,"label":617,"placeholder":620},{"pl":618,"en":619},"Dla jakiego klienta lub projektu?","What client or project is this for?",{"pl":621,"en":622},"nazwa firmy \u002F projekt","company name \u002F project",{"field":257,"required":142,"label":624,"placeholder":627},{"pl":625,"en":626},"Co ma robić aplikacja — opisz w jednym zdaniu.","What should the app do — describe in one sentence.",{"pl":628,"en":629},"np. platforma do zarządzania zadaniami","e.g. task management platform for small businesses",{"field":158,"label":631,"placeholder":634},{"pl":632,"en":633},"Dla kogo jest przeznaczona?","Who is it designed for?",{"pl":635,"en":636},"typ użytkownika, wiek, kontekst użycia","user type, age, use context",{"field":166,"multi":142,"label":638,"placeholder":641,"options":642},{"pl":639,"en":640},"Na jakiej platformie?","What platform?",{"pl":276,"en":276},[643,645,647,649,651],{"pl":644,"en":644},"iOS",{"pl":646,"en":646},"Android",{"pl":648,"en":648},"iOS + Android",{"pl":650,"en":650},"PWA (web app)",{"pl":652,"en":652},"Tablet",{"field":193,"label":654,"placeholder":657,"options":658},{"pl":655,"en":656},"Zakres projektu?","Scope of work?",{"pl":276,"en":276},[659,662,664,667],{"pl":660,"en":661},"Tylko design (UI\u002FUX)","Design only (UI\u002FUX)",{"pl":663,"en":663},"Design + development",{"pl":665,"en":666},"Redesign istniejącej","Redesign of existing app",{"pl":668,"en":669},"MVP — szybki prototyp","MVP — quick prototype",{"field":212,"label":671,"placeholder":674},{"pl":672,"en":673},"Podaj aplikacje których design lubisz.","Share apps whose design you like.",{"pl":675,"en":676},"nazwy, linki do App Store, screenshoty","names, App Store links, screenshots",{"field":299,"label":678,"placeholder":681},{"pl":679,"en":680},"Czy masz dokumentację, wireframes, API lub design system?","Do you have documentation, wireframes, API or design system?",{"pl":682,"en":683},"co masz, co chcesz zachować","what you have, what to keep",{"field":220,"inputType":221,"label":685,"placeholder":686},{"pl":223,"en":224},{"pl":687,"en":688},"np. prototyp za 3 tygodnie","e.g. prototype in 3 weeks","brief\u002F06-aplikacja","aplikacja","ZW4ydluo7sdb3X8GLiDhnzCYPhHaHDEeaEkh_NYFL1Q",{"id":693,"desc":694,"draft":49,"extension":8,"meta":697,"name":698,"num":701,"order":702,"questions":703,"stem":782,"typeId":783,"__hash__":784},"briefTypes\u002Fbrief\u002F07-kampania.yml",{"pl":695,"en":696},"Kampania reklamowa","Advertising campaign",{},{"pl":699,"en":700},"Kampania","Campaign","07",7,[704,709,716,723,729,750,768,775],{"field":141,"required":142,"label":705,"placeholder":708},{"pl":706,"en":707},"Dla jakiego klienta lub marki?","What client or brand is this for?",{"pl":247,"en":248},{"field":257,"label":710,"placeholder":713},{"pl":711,"en":712},"Co reklamujemy — produkt, usługa, event?","What are we advertising — product, service, event?",{"pl":714,"en":715},"np. nowy model słuchawek, abonament premium","e.g. new headphones model, premium subscription",{"field":150,"label":717,"placeholder":720},{"pl":718,"en":719},"Jaki jest cel kampanii?","What is the campaign goal?",{"pl":721,"en":722},"np. sprzedaż, świadomość marki, leady","e.g. sales, brand awareness, leads",{"field":158,"label":724,"placeholder":726},{"pl":725,"en":161},"Kto jest docelowym odbiorcą?",{"pl":727,"en":728},"wiek, demografia, zainteresowania","age, demographics, interests",{"field":166,"multi":142,"label":730,"placeholder":733,"options":734},{"pl":731,"en":732},"Na jakich kanałach?","Which channels?",{"pl":276,"en":276},[735,736,738,740,742,744,746,748],{"pl":468,"en":468},{"pl":737,"en":737},"Google Ads",{"pl":739,"en":739},"TikTok",{"pl":741,"en":741},"YouTube",{"pl":743,"en":743},"LinkedIn",{"pl":745,"en":745},"OOH \u002F print",{"pl":747,"en":747},"Email marketing",{"pl":749,"en":749},"Influencer",{"field":193,"label":751,"placeholder":754,"options":755},{"pl":752,"en":753},"Jak długo trwa kampania?","How long does the 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Zgodę możesz w każdej chwili zmienić w stopce strony.","We use essential cookies to make the site work properly and, with your consent, analytics cookies (Google Analytics) to understand how you use it. You can change your choice at any time in the site footer.","uFoy3yuOon2b91cgyArLxb3RoVSQsRieuAn4MDJC4RY",{"id":1156,"briefCta":1157,"categoryLabels":1157,"comingSoon":1157,"contactBlocks":1157,"errorCta":1157,"extension":8,"heading":1158,"hero":1161,"intro":1157,"label":1157,"lastProject":1157,"legalSections":1157,"meta":1180,"search":1157,"seo":1181,"serviceCtas":1157,"servicesTeaser":1188,"slug":1219,"stem":1220,"teamTeaser":1221,"__hash__":1228},"pages\u002Fpages\u002Findex.yml",null,{"pl":1159,"en":1160},"Jesteśmy PTR.","We are PTR.",{"image":1162,"phrases":1163},"\u002Fphoto-1561577724-507645521eaa",[1164,1170,1174],{"jest":1165,"main":1168},{"pl":1166,"en":1167},"Jesteśmy","We are",{"pl":1169,"en":1169}," PTR.",{"jest":1171,"main":1172},{"pl":1166,"en":1167},{"pl":1173,"en":1173}," Digital.",{"jest":1175,"main":1177},{"pl":1166,"en":1176},"We've been",{"pl":1178,"en":1179}," tu od 20 lat."," here 20 years.",{},{"title":1182,"description":1185},{"pl":1183,"en":1184},"PTR Digital — agencja kreatywna i e-commerce z Krakowa","PTR Digital — Creative & E-commerce Agency in Kraków",{"pl":1186,"en":1187},"Agencja kreatywna z Krakowa: branding, identyfikacja wizualna, strony WWW, kampanie oraz karty produktowe i Amazon A+ dla e-commerce. 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